The core concepts in media studies are a group of really straightforward ideas that, once you grasp them, reveal the text's meaning to you. You are need to show that you are familiar with and comprehend the following ideas while developing or analyzing a media text.
Audience
Genre
Narrative
Representation
Subsets of genuine events that are presented in the media are intended to be realistic portrayals of life. Pictures, for instance, are subsets of reality since they are not three-dimensional and do not move, despite the fact that they accurately depict objects from a distance, angle, and viewpoint.
The compression of three dimensions into two in a photograph and its freezing of one instant in time may be a bias of the medium. A photographer's choice to crop a picture or to take it from a high or low perspective might be considered a bias of the artist. These prejudices work together to affect how readers interpret the text.
The audience's contribution to the process of meaning-making is crucial. The process of creating meaning relies heavily on prior form and content understanding. It is crucial to activate preexisting topic knowledge since it will make it easier to combine new and current information. Equally crucial is activating prior knowledge, which will improve how well readers can extract information from the text.
Due to the differences in past knowledge and life experiences of each audience member, each person negotiates a different interpretation from a text. Nobody watches the same movie twice, reads the same book, listens to the same podcast, or goes to the same website. According to some academics, people who consume media may genuinely edit their own experiences through choice, focus, consideration, and reflection.
The home and the workplace, as well as the education that equips students for both worlds, have been significantly impacted by the growing power of media production tools. Nowadays, students must understand media production in order to excel in practically any career and to improve their personal life. In the past, students could have studied media production in order to work in the media sector. Creating effective multi-media presentations to support sales meetings and client relationships is quickly becoming a standard component of many jobs. Insurance adjusters, for example, must be able to take high-quality photos of damage and transmit those photos, along with their interpretations, to the appropriate agencies.
Social groupings in both the dominant and subservient positions are now aware of the values that texts convey. This is seen by the emergence of and adherence to artists who cater to inferior social groupings. Through media texts and media communities, immigrant, native, female, transgender, gay, lesbian, and bisexual groups have all sought possibilities for self-expression and affirmation of their ideals. the joys that media messages offer, either by being entertaining or by being useful. This idea reflects that each media not only has its own set of laws and conventions, but also that their acceptable and enjoyable usage include an aesthetic. Music, movies, and television programmes are examples of media or texts that are intentionally artistic or entertaining and may make aesthetics simpler to comprehend. However, it's crucial to teach society to comprehend and value aesthetics, which might appear in news stories, commercials, blogs, and podcasts. Even their own assignments may have artistic merits.
When we talk about media concepts, we cannot narrow down specific and concrete guidelines or number the amount of media concepts which exist, however we can count numerous ways of perceiving media and the impact different media forms have on the society as a whole. However if we were to somewhat summarize the basics of the concepts of media, they would be as follows;
How audiences are found, selected, consumed, and engaged with media texts; how audiences are identified, constructed, addressed, and reached.
Who has access to which technologies, how to utilise them, and how they alter both the manufacturing process and the end product.
Who writes the content; their contributions to the process, media organisations, economics and ideologies, goals and outcomes.
How meanings are produced by the media; coding and standards; and narrative structure
Different kinds of expression (commercial, documentaries, and so on); genres; different classification schemes; and how categorization relates to understanding.
How do objects, locations, and people appear in the media?
Stereotyping and its effects; the relationship between media texts and real-world locations, people, events, and concepts.